KEES was founded in Utrecht under Stichting events / festivals (Stef) in 2009. KEES, then an acronym of Knowledge of Events by Education and Support, is now known as ‘just’ KEES. As they have the ambition to offer their services nationwide, we were asked to provide KEES with a new fitting visual identity.

Short texts about KEES' services form the basis of the visual identity. Fresh colours and bold typography combined with the logo result in a recognisable branding. We have translated this into a clear website where photography has a supporting role.